Work With Us
Brand Partnerships
Let’s build something
real together.
Our Family Vine is a trusted family media brand rooted in parenting tweens and teens, real adoption stories, multicultural parenting, and honest storytelling. We partner with brands that care about families like ours.
300K+
Followers
1M+
Monthly Views
60%
US Audience
78%
Female Audience
As Seen On
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Tamron Hall
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Magnolia Network
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Good Day LA
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Family Feud
What Brands Say
From the brands we’ve worked with.
Jenny and her family were an absolute pleasure to work with. Jenny was professional, responsive, and detail-oriented throughout the entire process. She delivered high-quality content on time that required little to no edits, making the collaboration seamless from start to finish.
Digital Media Management
Jenny was an extremely responsive partner, and we were impressed by how she found creative and seamless ways to integrate our campaign objectives into her content, particularly using her channel’s focus on sharing her kids’ track journeys. We hope to work with her again soon!
SimonKids
Simon & Schuster Publishing
Working with Our Family Vine was not only smooth sailing, but the content we received was on-brand and just what we were looking for. Jenny was so communicative, came up with great ideas, and executed them in a way that not only impressed our team internally, but our brand partners as well. Working with them has been an absolute delight!
Tradehome Shoes
Trusted By
Some brands we’ve worked with.
About Us
A real family.
A trusted voice.
We’re Jenny and Cesar, a multicultural adoptive family of six in Los Angeles. Our content centers on connection-first parenting, the everyday rhythm of raising tweens and teens, and the honest middle of adoption and foster care.
Our audience trusts us because we don’t perform. We share what’s real, and we only partner with brands that match the values we live at home.
Our Audience
Who’s in the room when you partner with us.
Primary
Moms of tweens and teens
Primary caregivers, overwhelmed but deeply motivated to stay connected to their kids.
Community
Adoptive and foster families
Parents navigating identity, belonging, and transracial parenting. Deeply loyal, research before buying.
Values
Multicultural households
Families who see themselves reflected in OFV’s story. Filipino American, Mexican American, African American roots.
Geography
US-based, majority urban
California, Texas, New York, Florida, and Georgia are top states. Suburban and urban, active on mobile.
Behavior
Saves, shares, and buys
High save rate on practical content. Active in comments. Purchases products recommended by creators they trust.
Platforms
Instagram and TikTok first
Instagram is the primary conversion channel. TikTok drives discovery. YouTube builds long-term trust.
Partnership Options
What We Offer
Sponsored Content
Authentic product integration into real family moments.
Reels, TikToks, YouTube features, and email integrations that feel native to our voice and tailored to your campaign goals.
Brand Ambassadorships
Longer-term partnerships your community will remember.
Multi-month engagements that weave your story into ongoing family life, building familiarity and trust that single posts can’t match.
Speaking and Appearances
Events, panels, podcasts, and on-camera conversations.
Jenny and Cesar bring warmth, candor, and lived expertise on adoption, multicultural parenting, and family connection to every stage.
Community Impact
We show up beyond the sponsored post.
Our work extends into the adoption and foster care community through ongoing relationships with organizations that serve children and families directly. These partnerships reflect the values we live at home, not just the content we create. Brands trust us for authentic storytelling around parenting tweens and teens, adoption, and multicultural family life.
Dave Thomas Foundation for Adoption
Advancing foster care adoption awareness across the United States.
Comfort Cases
Providing dignity and comfort to children entering the foster care system.
Extraordinary Families
Supporting foster and adoptive families throughout Southern California.
Categories
Who We Partner With
Beauty
Fashion
Health and Wellness
Food and Beverage
Travel
Tech
Family Organization
Parenting Teens
Sports and Fitness
Adoption Resources
“We don’t share perfect parenting. We share what connection looks like in real life, and brands that show up in our home show up in a moment our audience already trusts.”
Jenny Parra, Our Family Vine
Get In Touch
Ready to work together?
Our management team handles all partnership inquiries and will get back to you with availability, rates, and creative ideas tailored to your campaign.